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Sunlight crossing the deep red and indigo pile of an antique Persian rug

Woven through generations

Persian rugs collected for the homes of today.

A rug is never just a rug.

Macro photograph of hand-tied wool knots

Every carpet carries the city it came from, the hands that made it, and the years it took.

Hand-knotted.

No machine has touched it.

Natural wool.

Spun from highland fleece, dyed with plants.

Thousands of knots.

Tied one at a time, row by row.

Made to outlive trends.

And most of the furniture around it.

Shop by region

A geography of craft

Nine weaving cities, nine dialects of the same language. Wool, water, altitude and workshop tradition decide how a rug is drawn long before the first knot is tied.

Extreme macro of the knot structure of a Persian rug

Every Persian rug begins with a knot.

0

rug

0 months

of work

0

individual knots

0

pair of hands

A weaver ties between six and ten thousand knots a day. The rug in your room is, quite literally, a record of somebody's time.

The making

From wool to art

Wool — a stage in the making of a Persian rug
01

Wool

Highland fleece, hand-spun so no two threads are identical.

Colour — a stage in the making of a Persian rug
02

Colour

Madder root, indigo, pomegranate skin, walnut husk.

Pattern — a stage in the making of a Persian rug
03

Pattern

A cartoon drawn on graph paper — or held entirely in memory.

Knot — a stage in the making of a Persian rug
04

Knot

Row by row, tied and cut by hand, six thousand a day.

Time — a stage in the making of a Persian rug
05

Time

Months at the loom. Sometimes years. Always one pair of hands.

Home — a stage in the making of a Persian rug
06

Home

And then, quietly, it becomes the floor of somebody's life.

Scroll sideways →

A Persian rug in a contemporary living room
Historic Persian courtyard architecture at golden hour

Made in another time.
Perfect for this one.

Old worldNew home

Shop by colour

Start with the colour of the room

Madder Medallion, a Tabriz rugIvory Garden, a Kashan rugTerracotta Heriz, a Heriz rugSage Runner, a Shiraz rugSilk Tracery, a Qom rugIndigo Court, a Isfahan rug

Madder MedallionTabriz

Visualise

See it in your space

Upload a photograph of your room, or place Madder Medallion in one of our styled interiors to judge scale before you commit. Nothing you upload leaves your device.

Modern living roomMadder Medallion previewed in the room

Preview in

A full AR placement tool is in development. For now this preview is a guide to proportion, not colour.

Curator's selection

The curator's edit

Madder Medallion, photographed from above with points of interest

Tap a point to read the detail

No. 01

Madder Medallion

The border is where a Tabriz weaver shows their hand. Follow the vine: it never repeats exactly, and the small hesitations are the record of a person, not a machine.

No. 02

Ivory Garden

A rare quiet Kashan. Most are red; this one was woven for a room that already had enough to say.

No. 03

Terracotta Heriz

Heriz wool is famously tough — the mountain water around Tabriz makes it so. This piece has held a hundred years of footsteps and barely noticed.

A weaver tying knots at a vertical loom in a workshop

Meet the makers

Thousands of knots. One human story.

The people who make these rugs are not folk curiosities. They are specialists — dyers who read a fleece by hand, designers trained for a decade, weavers who can hold a pattern in their head for a year.

We buy directly wherever we can, pay at the workshop, and name the region and maker whenever the piece allows it. Where a rug is old enough that its weaver is unknown, we say so plainly.

How we source

Symbols

Woven into the rug

Boteh

A seed, a cypress bent by wind, an eternal flame. The ancestor of the paisley.

Hover or tap a motif to redraw it